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According to a survey conducted in February 2021 asking Japanese singles what they paid attention to when meeting someone on a matchmaking date, ** percent regarded their opposite's aura as particularly important. Other points often focused on were the dating partner's way of expressing themselves as well as the conversation's substance. Compared to online matchmaking dates conducted via video calls, respondents paid significantly more attention to outer appearance, including clothing, hygiene, and style.
Rooted in a traditional Japanese matchmaking custom, in which potential spouses were introduced to each other in their families' company, the term omiai nowadays refers to a rather organized dating process directed at people actively looking to get married. Amid social distancing measures implemented due to the coronavirus (COVID-19) pandemic, popular Japanese omiai agencies such as IBJ have started offering their dating services online, with clients meeting each other via video calls.