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According to a survey conducted in February 2021 asking Japanese what they take into consideration during online video dates, more than ** percent regarded the video background as very important. Only about ** percent of respondents were concerned about keeping the conversation lively.
Rooted in a traditional Japanese matchmaking custom, in which potential spouses were introduced to each other in their families' company, the term omiai nowadays refers to a rather organized dating process directed at people actively looking to get married. Amid social distancing measures implemented due to the coronavirus (COVID-19) pandemic, popular Japanese omiai agencies such as IBJ have started offering their dating services online, with clients meeting each other via video calls.