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Net purchase intention for wine in Canada in 2020, by label claim

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Sources

Release date

July 2021

Region

Canada

Survey time period

October 2020

Number of respondents

1,013 regular wine drinkers

Supplementary notes

*Share who would be likely or very likely to buy each wine minus those likely or very likely to buy a no claim wine.

Citation formats

Net intent to purchase wine Canada 2020, by label claim

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 28, 2021
Compared to no claim wines, an additional * of Canadian wine consumers stated in 2020 that they would be likely or very likely to purchase wine labeled award winning. In contrast, fewer consumers indicated that they would purchase a vegetarian labeled wine over a no claim bottle.
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