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Source
Source
Release date
June 2021
More information
Region
Europe
Survey time period
May 3 to June 11, 2021
Supplementary notes
The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;
Social media (51 percent) - average ratio of followers of the players to monthly users of
Instagram and Twitter are considered, if available.
Market value (29 percent) - market value is the average market value of the players by team.
Online news coverage (20 percent) - Number of online articles & average sentiment score.
For a full methodology see here.
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