Euro 2021: market value of celebrity players

Total market value of celebrity football players competing in the UEFA European Championship 2021 (in million euros)

Market value of celebrity players competing in Euro 2021

Last update:

Jun 22, 2021

Author:

��ƽ�� Research Department

Region:

Europe

Survey time period:

From 01/01/2021 to 31/12/2021

In celebration of the Euro 2020/21 competition, ��ƽ�� published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The celebrity player with the highest market value was French footballer Kylian Mbappé, with a total market value of 160 million euros.

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Total market value of celebrity football players competing in the UEFA European Championship 2021 (in million euros)

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