among people who currently use a mobile phone or smartphone with a telecommunication contract
Method of interview
Online survey
Supplementary notes
The survey question asked whether the respondents considered changing their payment plans or switching from their mainly used device to a different company.
Citation formats
Share of people who consider changing their mobile phone contract Japan 2021
The share of customers in Japan who considered changing their mobile phone contracts or switching to a different company stood at ** percent as of February 2021. Consequently, close to two-thirds of customers had no intention of doing so.
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MMD Labo. (March 11, 2021). Share of customers who consider changing their mobile phone contract in Japan as of February 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1237789/japan-share-of-customers-who-consider-changing-their-mobile-phone-contracts/
MMD Labo. "Share of customers who consider changing their mobile phone contract in Japan as of February 2021." Chart. March 11, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1237789/japan-share-of-customers-who-consider-changing-their-mobile-phone-contracts/
MMD Labo. (2021). Share of customers who consider changing their mobile phone contract in Japan as of February 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1237789/japan-share-of-customers-who-consider-changing-their-mobile-phone-contracts/
MMD Labo. "Share of Customers Who Consider Changing Their Mobile Phone Contract in Japan as of February 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Mar 2021, /statistics/1237789/japan-share-of-customers-who-consider-changing-their-mobile-phone-contracts/
MMD Labo, Share of customers who consider changing their mobile phone contract in Japan as of February 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1237789/japan-share-of-customers-who-consider-changing-their-mobile-phone-contracts/ (last visited July 29, 2026)
Share of customers who consider changing their mobile phone contract in Japan as of February 2021 [Graph], MMD Labo, March 11, 2021. [Online]. Available: /statistics/1237789/japan-share-of-customers-who-consider-changing-their-mobile-phone-contracts/