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Most important factors considered when buying toilet paper in Japan as of May 2020

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Source

Release date

July 2020

Region

Japan

Survey time period

May 19 to 21, 2020

Number of respondents

4,000 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us what you usually pay attention to when buying toilet paper."
Figures represent the ten leading answers

Citation formats

Main factors of toilet paper purchases in Japan 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 18, 2021
According to a survey conducted in May 2020, the price was the most important factor taken into consideration for toilet paper purchases in Japan. While almost ** percent of respondents were paying attention to the price of the toilet paper selection at retailers, less than *** percent named the use of recycled paper an important factor influencing purchase decisions.
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