In 2020, face-to-face detailing marketing, when a pharmaceutical representative visits a hospital, was the most common promotional technique used by ** percent of pharmaceutical companies in the CIS region. E-meetings were used in only **** percent of the cases.
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IQVIA. (March 24, 2021). Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1236589/pharma-promotion-share-in-cis/
IQVIA. "Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel ." Chart. March 24, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1236589/pharma-promotion-share-in-cis/
IQVIA. (2021). Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel . ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1236589/pharma-promotion-share-in-cis/
IQVIA. "Distribution of Promotional Volume in The Pharmaceutical Industry in The Commonwealth of Independent States (Cis) in 2020, by Channel ." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Mar 2021, /statistics/1236589/pharma-promotion-share-in-cis/
IQVIA, Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel ÌÇÐÄÆÆ½â°æ, /statistics/1236589/pharma-promotion-share-in-cis/ (last visited July 25, 2026)
Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel [Graph], IQVIA, March 24, 2021. [Online]. Available: /statistics/1236589/pharma-promotion-share-in-cis/