According to the survey of Chinese online shoppers, more than half of respondents preferred to buy accessories or jewelry made of solid gold. Approximately ** percent of the respondents said that they choose to purchase silver accessories.
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iiMedia Research. (September 30, 2020). Distribution of precious jewelry purchased by Chinese consumers as of September 2020, by material [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1221466/china-leading-accessory-materials-among-consumers/
iiMedia Research. "Distribution of precious jewelry purchased by Chinese consumers as of September 2020, by material." Chart. September 30, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1221466/china-leading-accessory-materials-among-consumers/
iiMedia Research. (2020). Distribution of precious jewelry purchased by Chinese consumers as of September 2020, by material. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1221466/china-leading-accessory-materials-among-consumers/
iiMedia Research. "Distribution of Precious Jewelry Purchased by Chinese Consumers as of September 2020, by Material." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Sep 2020, /statistics/1221466/china-leading-accessory-materials-among-consumers/
iiMedia Research, Distribution of precious jewelry purchased by Chinese consumers as of September 2020, by material ÌÇÐÄÆÆ½â°æ, /statistics/1221466/china-leading-accessory-materials-among-consumers/ (last visited July 21, 2026)
Distribution of precious jewelry purchased by Chinese consumers as of September 2020, by material [Graph], iiMedia Research, September 30, 2020. [Online]. Available: /statistics/1221466/china-leading-accessory-materials-among-consumers/