T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Aldi customers | Population |
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Source
Source
Release date
November 2021
More information
Region
Germany
Survey time period
2021
Age group
14 years and older
Special properties
German-speaking population
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
Within the scope of this survey, Aldi customers are people who have shopped at Aldi in the six months before the evaluation.
Information on the total sample:
2020: 23,138 respondents, projection to 70.63 million people.
Information on the target group 鈥淎ldi customers鈥:
14,365 respondents, projection to 44.66 million people.
Further information on methodology available and in the .
* e.g. administrator, accountant, kindergarten teacher, nurse
** or with limited responsibility
*** with extensive leadership tasks and decision-making authority
**** up to highest office level
from assistant to general secretary/ office inspector
* from inspector to highest level official/ office council
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