The study analyzed 3,000 public social media posts that were randomly selected from 1,387,163 posts on Facebook, Instagram, Twitter, YouTube, and on public channels on Telegram published from January 1 to July 31, 2020 which contained references to books, book genres, or major book events and had at least one interaction ((like, share, comment, retweet, etc.) or at least 10 views, The posts were by users who indicated Ukraine as their country of residence or did not indicate that but wrote the post in Ukrainian. The coding process identified 2,212 relevant references to reading.
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Most popular Facebook groups about books in Ukraine 2020
The most popular Facebook group related to books and reading in Ukraine was Vrajenniya UA, with over *** million user interactions as of 2020. The second leading group was dedicated to Ukrainian poetry.
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Ukrainian Book Institute. (November 27, 2020). Leading Facebook groups about books in Ukraine in 2020, by total user interactions (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1190462/facebook-groups-about-books-ukraine/
Ukrainian Book Institute. "Leading Facebook groups about books in Ukraine in 2020, by total user interactions (in 1,000s)." Chart. November 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1190462/facebook-groups-about-books-ukraine/
Ukrainian Book Institute. (2020). Leading Facebook groups about books in Ukraine in 2020, by total user interactions (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1190462/facebook-groups-about-books-ukraine/
Ukrainian Book Institute. "Leading Facebook Groups about Books in Ukraine in 2020, by Total User Interactions (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Nov 2020, /statistics/1190462/facebook-groups-about-books-ukraine/
Ukrainian Book Institute, Leading Facebook groups about books in Ukraine in 2020, by total user interactions (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1190462/facebook-groups-about-books-ukraine/ (last visited July 24, 2026)
Leading Facebook groups about books in Ukraine in 2020, by total user interactions (in 1,000s) [Graph], Ukrainian Book Institute, November 27, 2020. [Online]. Available: /statistics/1190462/facebook-groups-about-books-ukraine/
