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As of September 2020, the most followed Spanish-language gamer on Twitch was Rubius, with **** million followers on the platform. Rubius was also one of the most popular streamers on Twitch - regardless of the language they used - in October 2020.

A new gaming experience?

Twitch launched in 2011 as a spin-off of the streaming platform Justin.tv. Its main focus was video gaming and everything related to it. Recognizing the website’s potential, gaming personalities from Youtube decided to create some of the most popular channels on Twitch as a way of interacting more with their audience. By August 2014, Twitch was one of the most expensive acquisitions by Amazon ****. Since then, Twitch has been gaining users. As to the most active countries on the platform, as of October 2020, the United States was the leading one on Twitch viewership. Among Latin American countries, Brazil ranked highest – fifth in the global ranking - totaling **** percent of traffic worldwide.

Potential growth

As the COVID-19 hit the world, people sought comfort at home during periods of self-isolation. Unsurprisingly, in March 2020, amidst lockdown measures in some countries, Twitch set an all-time record of **** million peak daily active users. During a 2020 survey carried out in Mexico, ** percent of respondents stated they played video games more frequently since quarantine measures were imposed. Latin America could be a potentially attractive market since gaming revenue in the region is expected to reach *** billion U.S. dollars by 2023.