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Have you ever found your travel destination through an Instagram post or photo?

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Sources

Release date

May 2017

Region

France

Survey time period

March 6-9, 2017

Number of respondents

1,009 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was worded by the source as follows: "Has a post or photo on Instagram ever helped you find your travel destination?" "

Citation formats

Share of French people who found a place to stay by consulting Instagram 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 29, 2020
More than ** percent of the French in 2017 have never been inspired by a publication or a photo on Instagram to find a vacation destination, although they haven't excluded it as a way to discover a new vacation destination. With the rising popularity of Instagram, the usage of social media for vacational purposes has increased. Most people do post pictures about their holidays, which could be a way to influence or inspire others for a holiday destination.
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