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Retail chain companies with the best brand image in Brazil in 2019, based on index score

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Sources

Release date

August 2019

Region

Brazil

Survey time period

2019

Supplementary notes

The study evaluated 120 retail companies. Customers' comments and manifestations on social media such as Facebook, Instagram, and YouTube were analyzed, and through an own methodology, each company was given a score.

Citation formats

Brazil: most admired retail chains 2019

Published by
F. Watty,
Aug 28, 2020
In 2019, the cosmetic brand O Boticário was the most admired retail chain in Brazil, with a ranking score of ***. Furniture and household appliances retailer Casa Bahia ranked as the second chain with best image that year, with a *** index score. Lojas Americanas, Lojas Renner, and Riachuelo completed the top five.
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