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Share of tourists visiting for K-pop and hallyu/Korean Wave experiences South Korea in 2024, by origin

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Sources

Release date

May 2025

Region

Worldwide, South Korea

Survey time period

every month in 2024

Number of respondents

16,216 respondents

Age group

15 years and older

Special properties

visiting for less than 90 days, transferring passengers, soldiers, as well as crew excluded, unless the purpose of travel was tourism

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Respondents count by country was as follows:
Philippines: 621
Japan: 2,007
China: 2,215
Malaysia: 606
Hong Kong: 834
Taiwan: 1,300
Indonesia: 536
United Kingdom: 419
United States: 1,192
Singapore: 687
Canada: 536
Australia: 530
Russia: 425
Germany: 423
Middle East: 644
Thailand: 648
France: 451
Vietnam: 769
Mongolia: 419
India: 347

Citation formats

Tourists visiting for hallyu/Korean Wave experiences South Korea in 2024, by origin

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 19, 2025

According to a survey conducted in South Korea throughout 2024, around **** percent of Filipino tourists stated that they visited the country for K-pop and other hallyu-related experiences. "Hallyu" translates to Korean Wave and describes the popularity of South Korean cultural products outside its country borders.

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