In this survey, extended reality (XR) technologies include augmented reality (AR), virtual reality (VR), and mixed reality (MR).
Percentage points below 100 percent are due to rounding.
Citation formats
Level of investment in AR/VR/MR/XR organizations in the EU in the past year 2019
In an early 2019 survey, ** percent of respondents stated that their augmented reality (AR), virtual reality (VR), mixed reality (MR) or extended reality (XR) organization had received investment of between *** and **** million U.S. dollars. A further ** percent of respondents highlighted that their organization had received investment of between ** and 100 million U.S. dollars.
AR/VR market in Europe
In Europe, the AR/VR market is forecast to reach billion U.S. dollars by 2026, with the use cases of VR widening and developing as businesses realize the full potential. For European nations, VR is similarly forecast to bring about economic benefits. A boost to GDP of **** billion U.S. dollars by 2030 has been projected in Germany, whilst in the UK, GDP is forecast to receive a **** billion U.S. dollar boost as a result of VR technology. Furthermore, over *** thousand jobs will be enhanced by VR/AR in both Germany and the UK by 2030, an increase from the ** to ** thousand jobs that were enhanced by VR/AR in each of these countries in 2019.
VR headsets
Currently, standard virtual reality systems use either virtual reality headsets or multi-projected environments to generate realistic sensations that simulate a user's physical presence in a virtual environment. VR headset suppliers include HTC, Oculus VR, PlayStation and Valve, with millennials more likely than members of any other generation to own a VR headset in the UK. Initially designed for game purposes, VR headset devices have garnered interest outside of the gaming industry. By offering precise simulations of real situations, the devices have been used for innovative applications in the tourism, automotive, and healthcare industries to name a few.
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Perkins Coie, & XRA. (March 1, 2019). Level of investment in AR/VR/MR/XR organizations in the EU in the last 12 months as of March 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1121776/level-of-investment-in-ar-vr-mr-xr-organizations-in-the-eu/
Perkins Coie, und XRA. "Level of investment in AR/VR/MR/XR organizations in the EU in the last 12 months as of March 2019." Chart. March 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1121776/level-of-investment-in-ar-vr-mr-xr-organizations-in-the-eu/
Perkins Coie, XRA. (2019). Level of investment in AR/VR/MR/XR organizations in the EU in the last 12 months as of March 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1121776/level-of-investment-in-ar-vr-mr-xr-organizations-in-the-eu/
Perkins Coie, and XRA. "Level of Investment in Ar/Vr/Mr/Xr Organizations in The Eu in The Last 12 Months as of March 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2019, /statistics/1121776/level-of-investment-in-ar-vr-mr-xr-organizations-in-the-eu/
Perkins Coie & XRA, Level of investment in AR/VR/MR/XR organizations in the EU in the last 12 months as of March 2019 ÌÇÐÄÆƽâ°æ, /statistics/1121776/level-of-investment-in-ar-vr-mr-xr-organizations-in-the-eu/ (last visited August 04, 2026)
Level of investment in AR/VR/MR/XR organizations in the EU in the last 12 months as of March 2019 [Graph], Perkins Coie, & XRA, March 1, 2019. [Online]. Available: /statistics/1121776/level-of-investment-in-ar-vr-mr-xr-organizations-in-the-eu/
