Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event
Characteristic
Share of respondents
Pop music concert
40%
Musical
34%
Theater and similar events
32%
Classical music concert
29%
Opera
28%
Dance show
24%
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*Respondents claiming to be definitely interested or potentially interested in subscribing to an online platform where to watch cultural events.
The source used mixed CATI-CAMI-CAWI methodology.
The survey question was phrased by the source as follows: "Il Ministro della Cultura Franceschini ha affermato che è allo studio una piattaforma online dove i vari eventi culturali potranno proporre degli spettacoli a pagamento. Se fosse possibile, sarebbe disposto a pagare per assistere in streaming su questa piattaforma a..."
Citation formats
Italians willing to pay to watch cultural events online due to coronavirus 2020
A survey from April 2020 asked Italian individuals if they would pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-10) emergency. Data show that four in ten respondents claimed to be willing to pay to watch pop music concerts online. Moreover, 34 percent of interviewees would pay to watch musicals online.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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SWG . (April 24, 2020). Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
SWG . "Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event." Chart. April 24, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
SWG . (2020). Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
SWG . "Share of Individuals Willing to Pay to Watch Cultural Events on a Dedicated Online Platform during The Coronavirus (Covid-19) Emergency in Italy 2020, by Type of Event." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2020, /statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
SWG , Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event ÌÇÐÄÆƽâ°æ, /statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/ (last visited August 05, 2026)
Share of individuals willing to pay to watch cultural events on a dedicated online platform during the coronavirus (COVID-19) emergency in Italy 2020, by type of event [Graph], SWG , April 24, 2020. [Online]. Available: /statistics/1114548/italians-willing-to-pay-to-watch-cultural-events-online-due-to-coronavirus/
