| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
November 2018
More information
Region
Vietnam
Survey time period
2018
Supplementary notes
The amount of household income was determined by the reported monthly household income, consumption patterns, and purchasing power for basket of goods.
Digitally engaged consumers are those who used digital retail channels for any purchase made in the past year. Digital activities include pre-purchase activities, such as searching for product information; purchasing a product online; and post-purchase activities, such as posting feedback.
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