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What impact has the coronavirus pandemic on the Swedish book market? Total book sales in Sweden significantly declined from mid-March to the end April 2020. The revenue dropped by nearly Swedish kronor within this period. From May on, the market seemed to slowly recover, despite the renewed decline of sales of roughly ** percent in week ** compared to the same time range of the previous year. In the last week of May and the beginning of June, the total book market in Sweden recorded a considerable growth, primarily due to the increase of online sales.

Which book distribution channel measured the highest decline during COVID-19?

Physical book shops recorded the highest decline in book sales revenue in Sweden during the coronavirus outbreak. From June 1 to *, 2020, sales through this channel fell by ** percent compared to week ** of 2019. By comparison, retailers occasionally showed small growths in the period from mid-March to the beginning of June. Revenue generated by online shops even increased in most weeks.

Which channel generated the highest revenue overall in the past years?

In general, buying books via the internet became increasingly popular in the past. In 2019, online bookstores held the highest market share in revenue, before physical bookstores. Furthermore, digital subscription services increased their sales revenue, from roughly * Swedish kronor in 2018 to over * kronor as of 2019. Besides, book publishers generated the highest value through digital resellers in 2019.