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Opinion on radio advertising among respondents in Malaysia in 2019

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Sources

Release date

December 2019

Region

Malaysia

Survey time period

2019

Number of respondents

1,000 respondents

Age group

15-49 years

Special properties

Survey was only for Peninsular Malaysia

Supplementary notes

No exact date of survey was given.

Citation formats

Respondent's opinion on radio advertising Malaysia 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2020
According to a survey conducted in Malaysia in 2019, ** percent of respondents stated that radio advertising made the advertised brands more appealing. ** percent of respondents said that if the brands were advertised by their favorite radio presenter, they would trust the brands even more. At the moment there are a total of ** private and ** government-owned radio stations in Malaysia.
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