According to a survey conducted by , approximately ** percent of Taiwanese respondents aged between 45 and 54 years old who do not own a smart speaker stated that they have heard of Apple Home Pod smart speaker. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling music player remotely.
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Rakuten Insight. (January 31, 2024). Brand recognition of smart speakers among Taiwanese who do not own smart speakers as of end of 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1098725/taiwan-brand-awareness-of-smart-speakers-among-non-owners-by-age/
Rakuten Insight. "Brand recognition of smart speakers among Taiwanese who do not own smart speakers as of end of 2023, by age." Chart. January 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1098725/taiwan-brand-awareness-of-smart-speakers-among-non-owners-by-age/
Rakuten Insight. (2024). Brand recognition of smart speakers among Taiwanese who do not own smart speakers as of end of 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1098725/taiwan-brand-awareness-of-smart-speakers-among-non-owners-by-age/
Rakuten Insight. "Brand Recognition of Smart Speakers among Taiwanese Who Do Not Own Smart Speakers as of End of 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2024, /statistics/1098725/taiwan-brand-awareness-of-smart-speakers-among-non-owners-by-age/
Rakuten Insight, Brand recognition of smart speakers among Taiwanese who do not own smart speakers as of end of 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1098725/taiwan-brand-awareness-of-smart-speakers-among-non-owners-by-age/ (last visited August 04, 2026)
Brand recognition of smart speakers among Taiwanese who do not own smart speakers as of end of 2023, by age [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: /statistics/1098725/taiwan-brand-awareness-of-smart-speakers-among-non-owners-by-age/
