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Factors influencing the choice of consumers when shopping for school supplies in Colombia in 2024

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Source

Release date

January 2024

Region

Colombia

Survey time period

January 2024

Number of respondents

680 respondents

Age group

18 years and older

Special properties

Respondents could select up to three answers

Method of interview

Online survey

Supplementary notes

In Colombia, the school year starts in January.

Citation formats

Colombia: factors influencing back-to-school purchases in 2024

Published by
F. Watty,
Jun 5, 2024

In 2024, almost four in 10 survey respondents indicated that the main influencing factor for purchasing back-to-school supplies was the price. Similarly, roughly a third of Colombian consumers stated that quality was the main aspect. In comparison, only **** percent considered quality as a decisive factor.

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