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Reasons for trying functional beverages among consumers in Japan as of November 2019, by gender

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Source

In cooperation with
Release date

February 2020

Region

Japan

Survey time period

November 1 to 30, 2019

Number of respondents

354 respondents

Age group

16 years and older

Special properties

135 female and 219 male respondents; among respondents who have tried functional beverages

Method of interview

Online survey

Supplementary notes

Original question: "Why did you decide to try the beverage(s)?"

Citation formats

Reasons for trying functional beverages Japan 2019, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 14, 2020
According to a survey conducted by in November 2019, more than ** percent of female and more than ** percent of male Japanese respondents stated that they had tried functional beverages because of the purported health benefits. Around **** percent of both genders drank functional beverages because of recommendations from people they knew.
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