Consumers in Poland in 2018 were most willing to buy clothes and shoes via the internet. Clothing was most often bought once every six months or more often, while footwear was purchased once every six months or once a year. Lingerie was bought less frequently than in traditional shops - half of the people bought it once every six months or less often.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
KPMG Poland. (November 13, 2018). Types of clothing and accessories purchased in online stores in Poland in 2018, by frequency of purchase [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1086917/poland-fashion-products-bought-online/
KPMG Poland. "Types of clothing and accessories purchased in online stores in Poland in 2018, by frequency of purchase." Chart. November 13, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1086917/poland-fashion-products-bought-online/
KPMG Poland. (2018). Types of clothing and accessories purchased in online stores in Poland in 2018, by frequency of purchase. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1086917/poland-fashion-products-bought-online/
KPMG Poland. "Types of Clothing and Accessories Purchased in Online Stores in Poland in 2018, by Frequency of Purchase." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2018, /statistics/1086917/poland-fashion-products-bought-online/
KPMG Poland, Types of clothing and accessories purchased in online stores in Poland in 2018, by frequency of purchase ÌÇÐÄÆƽâ°æ, /statistics/1086917/poland-fashion-products-bought-online/ (last visited August 02, 2026)
Types of clothing and accessories purchased in online stores in Poland in 2018, by frequency of purchase [Graph], KPMG Poland, November 13, 2018. [Online]. Available: /statistics/1086917/poland-fashion-products-bought-online/
