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Household appliances and electronics e-shops share using marketing services in Russia in 2021, by type

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Sources

Release date

October 2022

Region

Russia

Survey time period

2021

Supplementary notes

The figures were based on data for 114 e-shops of electronics category and 2 largest universal marketplaces (wildberries.ru and ozon.ru) that were among the top 1,000 Russian internet retailers of household appliances and electronics by number of orders.

Citation formats

Marketing services used by appliances & electronics e-stores in Russia 2021

Published by Thuy D., Oct 26, 2022
Of the major online household appliances and electronics shops in Russia, ** percent used statistics and analytics for e-marketing, largely provided by Yandex.Metrica, as measured in 2021. The second most used marketing service were advertising networks, used by of the online businesses in this segment. A half of companies selling appliances and electronics online employed advertising services for commercial purposes.
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Topics

Household appliances market in RussiaHome appliancesHousehold appliances in EuropeSmart appliancesConsumer electronics
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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