The figures were based on average data for 38 e-shops of electronics and household appliances, or 36 e-shops of electronics category and 2 largest universal marketplaces (wildberries.ru and ozon.ru), without taking into account the size of the e-shop.
Citation formats
Traffic on household appliances & electronics sites in Russia 2021, by source
In 2021, ** percent of the online traffic on household appliances and electronics e-shop websites in Russia stemmed from online search. Direct access to such web pages generated ** percent of the viewer flow. Social networks and media advertising accounted for three and two percent of the traffic on this marketplace segment over the period under consideration, respectively.
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Data Insight (RU). (October 26, 2022). Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
Data Insight (RU). "Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
Data Insight (RU). (2022). Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
Data Insight (RU). "Online Traffic Distribution on Household Appliances and Electronics E-shop Sites in Russia in 2021, by Source." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
Data Insight (RU), Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source ÌÇÐÄÆƽâ°æ, /statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/ (last visited July 25, 2026)
Online traffic distribution on household appliances and electronics e-shop sites in Russia in 2021, by source [Graph], Data Insight (RU), October 26, 2022. [Online]. Available: /statistics/1078304/traffic-sources-on-household-appliances-and-electronics-e-shops-russia/
