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Share of 100 key department store operators in China collecting consumer data and carrying out big data analysis as of May 2020

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Sources

Release date

July 2020

Region

China

Survey time period

November 2019 to May 2020

Number of respondents

100 domestic department store operators

Supplementary notes

In the 2021 survey, almost all department stores operators indicated that they have been collecting consumer data through different channels.

Citation formats

Share of key department store operators who collect and use consumer data China 2020

Published by
F. Watty,
Jul 9, 2020
According to the survey conducted between November 2019 and May 2020, around ** percent of the surveyed 100 key department store operators in China said they collected consumer data and carried out big data analysis. Majority of respondents gathered consumer data through membership cards or membership schemes.
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Topics

Department stores in the United Kingdom (UK)Apparel market in the UKRetail trade in EuropeDepartment stores in the U.S. High street retail in the United Kingdom (UK)
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