| Characteristic | Share of voice |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Pi Datametrics
October 2019
United States
Q3 2019
across Google US; 52,371 sites; 31.3 million searches
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given website showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 4,555 of the most commercially valuable terms, and categories consisted of the following sportsbook related options:
American football, baseball, basketball, cycling, general, golf, horse racing, ice hockey, motor sport, other sports, soccer and tennis.
