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Leading digital activities among millennials in the Nordic countries in 2018

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Source

Release date

November 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q4 2017

Number of respondents

120 respondents

Age group

18-37

Special properties

focus group interviews

Supplementary notes

The source adds the following information: "Digital activities are activities that are over 95% digital-only".

Citation formats

Leading digital activities among millennials in the Nordic countries 2018

Published by Thuy D., Oct 4, 2019
In 2018, researching and booking flights was done entirely online among millennials in the Nordic countries. In similar vein, researching for a hotel or car rental was also mostly done online. Furthermore, the younger generations of people in the Nordic countries tended to handle financial matters digitally. In detail, 99 percent of the respondents would send money or check their balance online instead of going to the bank in person.
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