According to a survey on vulnerability of family businesses to digital disruption in Thailand in 2019, the majority of the respondents stated that they felt fairly vulnerable by the digital disruption towards their family businesses.
Digital disruption occurs when new digital technologies, business models, and methods affect the standpoint and the value proposition of existing products and services.
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PwC. (May 16, 2019). Views of family business leaders on business vulnerability to digital disruption in Thailand in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/1047198/thailand-views-of-family-business-leaders-on-business-vulnerability-to-digital-disruption/
PwC. "Views of family business leaders on business vulnerability to digital disruption in Thailand in 2019." Chart. May 16, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/1047198/thailand-views-of-family-business-leaders-on-business-vulnerability-to-digital-disruption/
PwC. (2019). Views of family business leaders on business vulnerability to digital disruption in Thailand in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/1047198/thailand-views-of-family-business-leaders-on-business-vulnerability-to-digital-disruption/
PwC. "Views of Family Business Leaders on Business Vulnerability to Digital Disruption in Thailand in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 May 2019, /statistics/1047198/thailand-views-of-family-business-leaders-on-business-vulnerability-to-digital-disruption/
PwC, Views of family business leaders on business vulnerability to digital disruption in Thailand in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1047198/thailand-views-of-family-business-leaders-on-business-vulnerability-to-digital-disruption/ (last visited August 07, 2026)
Views of family business leaders on business vulnerability to digital disruption in Thailand in 2019 [Graph], PwC, May 16, 2019. [Online]. Available: /statistics/1047198/thailand-views-of-family-business-leaders-on-business-vulnerability-to-digital-disruption/
