Younger generations are more likely to own a voice activated speaker in Great Britain, as of the first quarter of 2020. ** percent of respondents under 55 years old reported owning such a device, in comparison to only ** percent smart speaker ownership in *** age group.
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Ipsos MORI. (April 9, 2020). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1042206/voice-activated-speaker-ownership-rate-by-age/
Ipsos MORI. "Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage)." Chart. April 9, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1042206/voice-activated-speaker-ownership-rate-by-age/
Ipsos MORI. (2020). Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1042206/voice-activated-speaker-ownership-rate-by-age/
Ipsos MORI. "Voice Activated (Smart) Speaker Ownership in Great Britain (Gb) during First Quarter 2020, by Age (in Percentage)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2020, /statistics/1042206/voice-activated-speaker-ownership-rate-by-age/
Ipsos MORI, Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage) ÌÇÐÄÆƽâ°æ, /statistics/1042206/voice-activated-speaker-ownership-rate-by-age/ (last visited July 24, 2026)
Voice activated (smart) speaker ownership in Great Britain (GB) during first quarter 2020, by age (in percentage) [Graph], Ipsos MORI, April 9, 2020. [Online]. Available: /statistics/1042206/voice-activated-speaker-ownership-rate-by-age/
