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Smart speaker penetration among users in the United Kingdom (UK) from 2018 to 2019, by brand

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Source

Release date

December 2018

Region

United Kingdom

Survey time period

2018

Supplementary notes

The source adds the following information: "Individuals of any age who use a smart speaker at least once per month; smart speaker users are not mutually exclusive; there is overlap between groups."

* includes Apple HomePod and Alexa-enabled Sonos One.

** Forecast.

Citation formats

Smart speaker penetration among UK users 2018-2019 by brand

Published by Thuy D., Aug 23, 2019
In 2018, Amazon smart speakers achieved a greater penetration rate than that of Google devices, reaching ** percent of smart speaker users. Google is expected to gain ground in 2019, and increase their rate to **** percent.
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