France: share of digital in media advertisement investments

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Share of media advertising expenditure dedicated to digital advertising in France from 2010 to 2018

Share of digital in media advertising spending in France 2010-2018

Last update:

Aug 13, 2019

Author:

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Region:

France

Survey time period:

From 01/01/2010 to 30/06/2018

This graph illustrates the percentage of digital strategies within media advertisement spending in France from 2010 to 2018. This share has increased over the years, from less than 20 percent in 2010 to almost 40 percent in the first half of 2018.

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Share of media advertising expenditure dedicated to digital advertising in France from 2010 to 2018

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