Respondents were asked "How concerned are you about the following issues related to the use of Internet and of online social networks? The personal data people leave on the Internet is used to target the political messages they see, undermining free and fair competition between all political parties"
*EU28=weighted average for the 28 member states
Citation formats
Personal data in targeted political messages in the European Union 2018
In all 28 member states, more people were concerned than not concerned about personal data being used to target the political messages they see. In Ireland, Spain, Greece, and Hungary at least three quarters were concerned. Only in Estonia was the share of concerned respondents less than half (48 percent)
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European Commission. (November 28, 2018). Levels of concern at personal data being used in targeted political messages in the European Union in 2018, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1030157/personal-data-in-targeted-political-messages-eu/
European Commission. "Levels of concern at personal data being used in targeted political messages in the European Union in 2018, by country." Chart. November 28, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1030157/personal-data-in-targeted-political-messages-eu/
European Commission. (2018). Levels of concern at personal data being used in targeted political messages in the European Union in 2018, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1030157/personal-data-in-targeted-political-messages-eu/
European Commission. "Levels of Concern at Personal Data Being Used in Targeted Political Messages in The European Union in 2018, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Nov 2018, /statistics/1030157/personal-data-in-targeted-political-messages-eu/
European Commission, Levels of concern at personal data being used in targeted political messages in the European Union in 2018, by country ÌÇÐÄÆÆ½â°æ, /statistics/1030157/personal-data-in-targeted-political-messages-eu/ (last visited July 23, 2026)
Levels of concern at personal data being used in targeted political messages in the European Union in 2018, by country [Graph], European Commission, November 28, 2018. [Online]. Available: /statistics/1030157/personal-data-in-targeted-political-messages-eu/