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Most popular domestic low-cost carriers (LCCs) among Millennials and Gen Z in South Korea as of July 2019

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Source

Release date

October 2019

Region

South Korea

Survey time period

July 23 to July 30, 2019

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

Citation formats

Popular domestic low-cost carriers among Millennials and Gen Z South Korea 2019

Published by Zeynep Dierks, Oct 29, 2019
According to a survey in South Korea in 2019, Jeju Air was the most popular domestic low-cost carrier among Millennials and Generation Zs (aged 19 to 34) in South Korea with **** brand power index (BPI) points in 2019. Jeju Air was followed by Jin Air with around ** points, then T'way Air with around ** points.
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U.S. Gen Z & millennials: consumer goods and shopping behaviorFood retail in the U.S.Online grocery shopping in the United StatesU.S. generations: grocery shopping behaviorOnline shopping behavior in Europe
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