| Characteristic | BPI points* |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
November 2018
More information
Region
South Korea
Survey time period
July 20 to July 29, 2018
Number of respondents
976 respondents
Age group
20-29 years old
Method of interview
Online panel
Supplementary notes
*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f
F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitablity of the brands with the images of twenties.
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