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As of February 2025, Rappi's market value was estimated to be *** billion U.S. dollars, surpassing the valuation it received in July 2021. That is a *** percent increase from its valuation in September 2018, when it reached 'unicorn' status after being valued at *** billion dollars.

Rapid expansion across Latin America

Rappi's success extends beyond its home country of Colombia. In Mexico, the app was downloaded over *** million times in 2024, while in Colombia, it maintained its position as the most popular food delivery app with nearly *** million downloads. The company's reach is evident in its user base, with Mexico leading in monthly active users at over *** million in February 2025, followed by Brazil with more than *** thousand active users in the same month.

Revenue growth and market positioning

Generally, the food delivery market worldwide has been increasing steadily over the past few years. The market revenue is forecast to surpass **** trillion U.S. dollars in 2025, with grocery delivery making up almost a trillion U.S. dollars. While Brazil leads the Latin American region with **** billion U.S. dollars in online food delivery revenue, followed by Mexico with **** billion U.S. dollars, Rappi's continued expansion and increasing valuation suggest it is well-positioned to capture a larger share of this lucrative market.