In 2023, the majority of tourists who came to Malaysia, around **** percent, said their main purpose was for holiday. The second most common reason for visiting Malaysia was to go shopping, as stated by **** percent of visitors.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Tourism Malaysia. (November 26, 2024). Main purpose of visiting Malaysia for inbound tourists in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1006148/reasons-for-visiting-malaysia/
Tourism Malaysia. "Main purpose of visiting Malaysia for inbound tourists in 2023." Chart. November 26, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1006148/reasons-for-visiting-malaysia/
Tourism Malaysia. (2024). Main purpose of visiting Malaysia for inbound tourists in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1006148/reasons-for-visiting-malaysia/
Tourism Malaysia. "Main Purpose of Visiting Malaysia for Inbound Tourists in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Nov 2024, /statistics/1006148/reasons-for-visiting-malaysia/
Tourism Malaysia, Main purpose of visiting Malaysia for inbound tourists in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1006148/reasons-for-visiting-malaysia/ (last visited July 20, 2026)
Main purpose of visiting Malaysia for inbound tourists in 2023 [Graph], Tourism Malaysia, November 26, 2024. [Online]. Available: /statistics/1006148/reasons-for-visiting-malaysia/