Fish & Seafood - Japan | ��ƽ�� Market Forecast

Fish & Seafood - Japan

Japan

Definition:

The eCommerce market Fish & Seafood includes online sales of fresh, frozen, and processed fish and seafood. Ready-to-eat meals based on fish or seafood are not included in this market but can be found in the Convenience Food market.

Structure:

The eCommerce market for Fish & Seafood consists of three different markets:

The Fresh Fish market includes all types of products made from fishes that has not been cooked, heated, dried, cured by brine or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in this market.
The Fresh Seafood market contains all types of products made from crustaceans, mollusks, and other aquatic invertebrates that have not been cooked, heated, dried, cured by brine or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen seafood that has been farmed or harvested from freshwater or the ocean are included in this market.
The Processed Fish & Seafood market comprises all types of fish and seafood that have either been smoked, dried, canned, salted or given chemical preservatives.

Additional Information:

Fish & Seafood comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market ��ƽ��.

Revenue

Analyst Opinion

The Fish & Seafood eCommerce market in Japan is witnessing substantial growth, fueled by increasing consumer demand for fresh and processed options, a shift towards online shopping, and heightened awareness of the health benefits associated with seafood consumption.

Customer preferences: Consumers in Japan are increasingly prioritizing sustainable seafood options, reflecting a growing awareness of environmental impacts and a desire for ethically sourced products. This shift is accompanied by a rising interest in traditional Japanese seafood dishes, driving demand for specialty ingredients that facilitate home cooking. Furthermore, younger demographics are gravitating towards convenience, favoring subscription services for regular deliveries of fresh seafood, which cater to their busy lifestyles while maintaining their culinary heritage.

Trends in the market: In Japan, the Fish & Seafood eCommerce market is experiencing a significant shift towards sustainable sourcing, with consumers increasingly opting for eco-friendly seafood options that align with their environmental values. Concurrently, there is a resurgence of interest in traditional seafood dishes, fostering demand for specialty ingredients that enable home cooking experiences. Additionally, younger consumers are leaning towards eCommerce platforms that offer subscription services for convenient, regular deliveries of fresh seafood. This trend not only supports their busy lifestyles but also promotes the preservation of culinary heritage, presenting opportunities and challenges for suppliers, retailers, and producers in the seafood industry.

Local special circumstances: In Japan, the Fish & Seafood eCommerce market is shaped by a unique blend of geographical and cultural factors, including the country's rich maritime heritage and proximity to abundant fishing resources. This has led to a strong emphasis on freshness and quality, as consumers prioritize locally sourced seafood. Additionally, Japan's commitment to sustainable fishing practices is reinforced by regulations that promote eco-friendly sourcing. Cultural appreciation for traditional seafood dishes drives demand for specialty ingredients, while urbanization encourages younger consumers to leverage eCommerce platforms for convenience, promoting both culinary exploration and sustainability in their seafood choices.

Underlying macroeconomic factors: The Fish & Seafood eCommerce market in Japan is significantly influenced by macroeconomic factors such as economic stability, consumer spending patterns, and international trade dynamics. Japan's robust economy, characterized by high disposable incomes and a strong focus on quality food products, fosters a favorable environment for seafood eCommerce growth. Additionally, trade agreements and tariffs impact the availability and pricing of imported seafood, affecting market competitiveness. The rising global demand for sustainable seafood further stimulates local markets, encouraging producers to enhance their eco-friendly practices. Furthermore, fluctuations in currency exchange rates can impact the cost of imported seafood, influencing consumer choices and market performance.

Sales Channels

Users

Global Comparison

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., ��ƽ�� Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Key Market Indicators

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