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Tissue & Hygiene Paper - Worldwide

Worldwide

Revenue

Volume

KeyPlayers

Price

Analyst Opinion

The Tissue and hygiene paper market witnessed exponential growth during the COVID-19 period, largely driven by a segment which in previous years accounted for a meagre 1% share- Face masks. Certain other segments such as Toilet paper also witnessed growth in volume sales, fueled by consumers stockpiling products amid pandemic related anxiety. In fact, between March-May 2020, toilet paper was amongst the most purchased item at grocery stores in the United States.

On a broader level, factors such as improved sanitation facilities, access to water supply, growing urbanization and disposable incomes are amongst the key drivers of this market. The greater access to improved sanitation facilities and drinking water, the greater the consumption of tissue and hygiene paper. As a result, high-income countries are at the top of the list, while low-income countries with poor health care have the lowest share. Middle-income countries are expected to see particularly strong growth as infrastructure is expanded.

The market is dominated by players such as Procter & Gamble, Kimberly-Clark, Unicharm Corporation, an SCA, to name a few.

Sales Channels

Global Comparison

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the 糖心破解版 platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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Household cleaning and laundry products market worldwide - statistics & facts

Consumers鈥 interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.
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