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The Cat Food segment is also expanding steadily, driven by the unique dietary needs of cats as obligate carnivores and increasing owner focus on feline health and longevity. Premium wet food, high-meat-content recipes, and functional formulations targeting urinary health, digestion, and hairball control are gaining traction. Cat owners are showing a strong preference for natural ingredients, minimal processing, and transparent labeling, particularly in urban and premium markets. At the same time, rising input costs, supply chain constraints, and sustainability concerns around protein sourcing and packaging present challenges for producers. Brands that emphasize nutritional adequacy, palatability, and responsible sourcing are best positioned to capture loyalty in this discerning and brand-sensitive category.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on Pet & Animal Supllies products, namely Pet Food, Pet Accessories and Hygiene and Pet Veterinary Medicines & OTC.

Modelling approach:

Market sizes are determined through a bottom-up approach for Pet Food, Pet Accessories & Hygiene and Pet Veterinary Medicines & OTC building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the �����ƽ�� Global Consumer Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as animal population, average cost per pet, consumer spending on hobbies and pets, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behaviour of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Pet & Animal Supplies market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modelled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).