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Data coverage:

The data encompasses B2C enterprises. Figures are based on the Console Games market, which includes both physically sold console video games and digital console video games. Physically sold console video games comprise revenues associated with in-person purchases of console games in retail stores. Digital console video games include revenues generated through digital full-game downloads and in-game purchases on dedicated gaming consoles. All monetary figures refer to consumer spending on digital goods and physical game purchases in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer ÌÇÐÄÆƽâ°æ), as well as performance factors (e.g., user penetration, price per game, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average selling prices and annual purchasing frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, trend smoothing methods and adoption-based forecasting models are well suited for forecasting console games revenues and user development, particularly in markets influenced by platform life cycles and digital adoption trends. The main drivers are GDP per capita, consumer spending per capita, and household penetration of gaming devices.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer ÌÇÐÄÆƽâ°æ data is reweighted for representativeness.