| Category | |
|---|---|
| Awareness | 54.0% |
| Popularity | 26.0% |
| Usage | 22.0% |
| Loyalty | 18.0% |
| Buzz | 20.0% |
AI tool brands
Google Bard brand profile in the U.S.
Google Bard resonates most with Baby Boomer AI tool users, showing the highest awareness, popularity, usage and loyalty scores with the oldest generation in our survey. Google Bard's users prioritize success, career advancement, safety, and learning, while non-users value good times, personal autonomy, and happy relationships.
Brand KPI profile
Sing, Bard
Google Bard has a decent level of awareness among AI tool users, though its popularity and usage rates are lower. The brand loyalty indicates a significant portion of users continue using it, yet there is room for improvement. Our media buzz metric suggests Google Bard being talked about, which could potentially lead to increased awareness and usage.
Generations
Google Bard struggling to strike a chord across generations
Google Bard seems to be resonating most with the Baby Boomer generation, with the highest awareness, popularity, usage and loyalty percentages. On the contrary, Generation Z seems least familiar with the brand, showing the lowest figures across all categories. Millennials and Gen X fall in the middle with similar percentages, indicating that Google Bard has a moderate following among these groups.
| Category | Total | IGen / Gen Z (1995-2012) | Millennials / Generation Y (1980-1994) | Generation X (Baby Bust) (1965-1979) | Baby Boomer (1946-1964) |
|---|---|---|---|---|---|
| Awareness | 54.0% | 47.0% | 61.0% | 50.0% | 65.0% |
| Popularity | 26.0% | 17.0% | 31.0% | 26.0% | 40.0% |
| Usage | 22.0% | 14.0% | 25.0% | 23.0% | 35.0% |
| Loyalty | 18.0% | 10.0% | 21.0% | 19.0% | 32.0% |
| Buzz | 20.0% | 14.0% | 25.0% | 21.0% | 20.0% |
Life values
Google Bard users value success more
A higher percentage of Google Bard users in the U.S. prioritize success, career advancement, safety, and learning than non-users. However, non-users lead in valuing good times, personal autonomy, and happy relationships. Interestingly, both groups value an honest and respectable life similarly. This suggests that while Google Bard users are more career-oriented and thirst for knowledge, non-users seem to prioritize personal happiness and independence slightly more.
Published January 27, 2024
| Category | Total | Google Bard user | Non-user |
|---|---|---|---|
| A happy relationship | 50.0% | 42.0% | 51.0% |
| An honest and respectable life | 46.0% | 47.0% | 46.0% |
| To be successful | 41.0% | 46.0% | 40.0% |
| Safety and security | 40.0% | 42.0% | 40.0% |
| Making my own decisions | 30.0% | 28.0% | 31.0% |
| Having a good time | 28.0% | 22.0% | 29.0% |
| Learning new things | 26.0% | 31.0% | 25.0% |
| Advancing my career | 15.0% | 16.0% | 14.0% |
| Traditions | 14.0% | 15.0% | 13.0% |
| Social justice | 10.0% | 11.0% | 10.0% |
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