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Smart speaker ownership by brand in Germany as of December 2024

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Source

Number of respondents

1,490 respondents

Age group

18-64 years

Special properties

respondents who own a smart speaker

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which smart speaker with an integrated virtual assistant do you own?"

If you need more information, you can have a look at the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

Smart speaker ownership by brand in Germany 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2025
We asked German consumers about "Smart speaker ownership by brand" and found that "Amazon Echo" takes the top spot, while "ILuv Aud Click" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among consumers in Germany.
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Overview

6

Companies

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Consumption

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Smart home devices

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