Most popular smartphone brands in the U.S. 2025| ��ƽ��

Most popular smartphone brands in the U.S. as of September 2025

Characteristic	Share of respondents
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Number of respondents

14,253 respondents

Age group

18-64 years

Special properties

respondents who use a smartphone

Supplementary notes

During the survey, the question was phrased as follows: "What brand is your primarily used smartphone?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

We asked U.S. consumers about "Most popular smartphone brands" and found that ** takes the top spot, while * is at the other end of the ranking.
These results are based on a representative online survey conducted in 2025 among 14,253 consumers in the United States. Looking to gain valuable insights about smartphone customers across the globe? Check out our reports about consumers of smartphone brands worldwide. These reports offer the readers a comprehensive overview of smartphone users: who they are; what they like; what they think; and how to reach them.