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The eSports market in Mexico is on the rise and projected to hit a market value of approximately ** million U.S. dollars by the end of 2023. At the forecast growth rate, this market is set to generate approximately ** million U.S. dollars in 2026.

The show is just getting started

eSports, short for electronic sports, is a type of competition played in a multiplayer format through video games as an individual or a team. Officially recognized as a sport in Mexico in February 2019, eSports has become wildly popular in the North American country. According to a 2020 study, about ** million Mexicans were deemed to have watched professional video game tournaments online that year, and *** million reportedly took an active part in them as competitors. Meanwhile, a 2021 survey found that ** percent of video game enthusiasts played online in Mexico.

Twitch, the place to be for gaming enthusiasts

Whether it be an individual gamer or a major competition, eSports are often consumed through live streaming broadcasts. Twitch, founded in 2011 and acquired by Amazon in 2015, is the leading gaming viewing platform worldwide. Across Latin America, the service saw an overall increase in downloads with the outbreak of the coronavirus in 2020. In Mexico, for example, Twitch app downloads peaked in January 2021 when COVID cases were rising exponentially, with downloads reaching more than *** thousand during that month. Furthermore, both Mexican and Latin American players have strongly marked their presence on the platform. So much so that, although English is the most spoken language on Twitch, Spanish ranks second, accounting for more than ** percent of gamers on the platform.