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The revenue of retail sales of bakeries in the U.S. demonstrated a gradual annual increase between 2012 and 2016, a trend that is likely to be replicated over the next few years as well. According to estimates by ÌÇÐÄÆƽâ°æ based on the data gathered by the US Census Bureau, the market is expected to reach million U.S. dollars by 2022, up from almost million U.S. Dollars in 2017.

Multi-grain bread leads the market

Bread is a staple food in the diets of many American consumers. For the 52 weeks ending ****, fresh bread and rolls were the best-selling bakery products in the U.S. with sales amounting to approximately billion U.S. dollars. According to estimates by ÌÇÐÄÆƽâ°æ based on the U.S. Census data and Simmons National Consumer Survey (NHCS), * million Americans used bread in 2019, which is more than ** percent of the total population. This figure was projected to increase to * million in 2023. Among all types of breads, whole wheat / multi-grain breads proved to be the most popular between 2011 and 2019. According to the survey, store brands or private labels, were the most consumed in 2019.

Gluten-free bread is in demand

The global shift towards healthy eating has had a positive impact on the sales of gluten-free bread in the US as well. Among the various reasons cited, choice of a better lifestyle is considered as the primary driver for choosing gluten-free breads.