Share of households with e-reading devices in the UK 2017| ��ƽ��

Is there an e-reading device in your household?

Characteristic	Share of respondents
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Number of respondents

1,002 respondents

Age group

18 years and older

Special properties

residential population, who reads in their free time and spent money on a book within the last 12 months

Citation formats

About one third of consumers in the UK aged 18 and older who read and bought a book within the last 12 months have at least one e-reading device in their household while more than **% of the respondents even possess multiple electronic reading devices.
The United Kingdom is one of the most lucrative markets for electronic device publishers. It has a higher eBook revenue per capita than e.g., Germany and Hong Kong and it is also the biggest European e-Publishing market.
When it comes to e-reading devices, Amazon’s Kindle is by far the most popular choice. It was one of the best-selling products on Amazon Prime Day in the United Kingdom in 2019. Regarding the generational distribution in terms of ownership of e-reading devices in the UK, it is usually millennials who possess these items, followed by baby boomers.