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Penetration rate of video games in the European Union from 2017 to 2030, by country

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share of active customers (or accounts) from the total population of the selected market (region) for each year

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Penetration rate of video games in the EU 2017-2030, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 30, 2025
In 2024, Sweden ranked first by penetration rate in the 'Games' segment of the media market among the 27 countries presented in the ranking. Sweden's penetration rate amounted to percent, while Finland and Ireland, the second and third countries, had records amounting to percent and percent, respectively.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market ÌÇÐÄÆƽâ°æ page on Games.
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Statistics on " Media usage in Europe "

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Other statistics that may interest you Media usage in Europe

Overview

5

TV, video, and cinema

7

Internet

5

Audio

5

Print media

4

Gaming

5

Illegal media consumption

5

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Topics

Video gaming in ItalyInternet usage in ItalyMusic industry in ItalyArts and cultural industry in ItalyDigital advertising in Italy
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