During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Kraft in the United States? When it comes to sauce and condiment consumers, brand awareness of Heinz is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kraft in the United States? In total, **% of U.S. condiment and sauce consumers say they like Heinz.
What is the consumption share of Kraft in the United States? All in all, **% of condiment and sauce consumers in the United States ate Heinz products.
How loyal are the consumers of Kraft? Around **% of condiment and sauce consumers in the United States say they are likely to consume Heinz again.
What's the buzz around Kraft in the United States? In 2024, about **% of U.S. condiment and seasoning consumers had heard about Heinz in the media, on social media, or in advertising over the past three months.Â
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ÌÇÐÄÆƽâ°æ. (December 17, 2024). Kraft brand awareness, usage, popularity, loyalty, and buzz among sauce and condiment consumers in the United States in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /forecasts/1617382/kraft-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Kraft brand awareness, usage, popularity, loyalty, and buzz among sauce and condiment consumers in the United States in 2024." Chart. December 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /forecasts/1617382/kraft-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2024). Kraft brand awareness, usage, popularity, loyalty, and buzz among sauce and condiment consumers in the United States in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /forecasts/1617382/kraft-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Kraft Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sauce and Condiment Consumers in The United States in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2024, /forecasts/1617382/kraft-brand-profile-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Kraft brand awareness, usage, popularity, loyalty, and buzz among sauce and condiment consumers in the United States in 2024 ÌÇÐÄÆƽâ°æ, /forecasts/1617382/kraft-brand-profile-in-the-united-states/ (last visited July 31, 2026)
Kraft brand awareness, usage, popularity, loyalty, and buzz among sauce and condiment consumers in the United States in 2024 [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2024. [Online]. Available: /forecasts/1617382/kraft-brand-profile-in-the-united-states/
